PPC & Paid Media Management
Full-funnel Google Ads, Meta, TikTok, LinkedIn and programmatic campaigns engineered around unit economics and ROAS — not vanity clicks.
Paid media is the fastest lever a brand has to generate revenue — and the fastest way to burn budget when it's run without discipline. I manage PPC and paid media as a profit system, not a media-buying checklist: every campaign is structured around unit economics, contribution margin and the customer lifetime value you're actually trying to protect.
That means account architecture built for scale from day one — prospecting, retargeting and retention running as distinct, measurable programs — paired with a creative testing engine that keeps cost-per-result falling as spend grows instead of the reverse.
Whether you're running Google Search and Shopping, Meta and TikTok paid social, LinkedIn ABM for enterprise pipeline, or programmatic display for awareness, the same standard applies: if it can't be traced to revenue, it doesn't stay in the account.
How it works
Account & tracking audit
A full teardown of existing campaigns, conversion tracking and attribution to find where budget is leaking before a single dirham moves.
Rebuild the account architecture
Restructure into prospecting, retargeting and retention with dedicated budgets, bid strategies and creative built for each stage.
Launch & creative testing
Systematic testing across ad formats, angles and audiences so cost-per-result improves week over week, not just at launch.
Scale on unit economics
Expand budget into what's provably profitable, using contribution margin — not raw ROAS — as the scaling signal.
Platforms & tools
Frequently asked questions
Which platforms should my brand actually be running ads on?+
It depends on where your buyer already is, not what's trending. B2B and high-ticket services lean on Google Search and LinkedIn; e-commerce and D2C brands typically get more from Meta, TikTok and Google Shopping together. Part of the engagement is mapping your channel mix before spend increases anywhere.
How quickly will PPC campaigns become profitable?+
Most accounts need 2–6 weeks of clean data before optimization compounds meaningfully, though tracking fixes and account restructuring often surface quick wins in the first two weeks. Sustainable, scalable ROAS is typically a 90-day build, which is why engagements are scoped in quarters, not one-off sprints.
Do you manage the ad spend directly or just advise?+
Hands-on, full execution — campaign builds, bid strategy, creative briefs, budget pacing and daily optimization inside your ad accounts. This isn't a strategy deck; it's an embedded specialist running the accounts week to week.
LET'S TALK
Ready to make your ad spend actually pay off?
Book a private strategy engagement. We'll pressure-test your funnel, tracking and channel mix, and map the fastest path to profitable, compounding growth.
Not sure which fits? Get in touch.