Turning a D2C Beauty Brand Profitable in 90 Days
A venture-backed beauty brand was scaling unprofitably. We rebuilt unit economics and retention to make paid acquisition sustainable.
Negative → +28%
Contribution margin
1.1x → 3.6x
ROAS
+41%
Repeat rate
+19%
AOV
The challenge
The brand had scaled paid spend aggressively to hit growth targets, but contribution margin was negative — new customer acquisition was subsidized entirely by investor capital, with no credible path to profitability at the current spend efficiency.
Retention and repeat purchase behavior were an afterthought: no post-purchase flow, no subscription option, and abandoned-cart recovery limited to a single generic email.
Strategies deployed
- Rebuilt Meta account with consolidated Advantage+ shopping campaigns.
- Post-purchase upsell + subscription flow lifting LTV.
- Email/SMS automation recovering 18% of abandoned carts.
- Influencer-seeded UGC feeding paid social creative.
- Weekly cohort + MER reporting to protect profitability at scale.
SEO integration
Content + ingredient education pages captured informational search demand, feeding a top-of-funnel that lowered blended CAC 26%.
“For the first time since launch, we could see exactly which cohorts were profitable — and scale into those instead of scaling blind.”
Your Brand, Next
Your brand could be the next case study.
Book a private strategy engagement. We'll pressure-test your funnel, tracking and channel mix, and map the fastest path to profitable, compounding growth.
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